Social media has become an everyday part of our lives. Many people wake up and check their social network notifications before checking email or even brushing their teeth. The question we face now is how can we use social media to complement our professional relationships, instead of simply using them to catch up with friends.
We’ve created the ultimate list of do’s and don’ts for every Engineer.
1. Do – Update your LinkedIn profile regularly.
You should check your LinkedIn page at least weekly to say connected to other industry professionals, stay on top of the latest news, and to check for new connection requests.
2. Don’t – Don’t use a casual picture for your LinkedIn profile image.
Remember LinkedIn, unlike the other social networks is there for professional use. Of course you can use to be social, but you want to make sure your first impression (your profile image) presents the same image you would want to present at a job interview or networking function.
3. Do – Send cold invitations.
Unlike cold emails or cold calls, it is 100% okay to send cold invitations to people you want to connect with on LinkedIn. Here’s our top tip: Instead of using the standard “I would like to add you to my professional network” try something like this:
“Hi _______, I read this article on you (or your company) and found it so intriguing how you (or your company) ________(what the article described in 5 words or less). It would be great to add you to my professional network.
All the best,
4. Don’t – Get too personal.
You never want to get too personal on LinkedIn. Remember it’s the professional network. Before you share an update or story think to yourself “If my boss saw this, would it be well received?”
5. Do – Join groups.
LinkedIn groups are the best way to find and connect with likeminded industry professionals. You should join at least 3 groups and engage regularly. Don’t be afraid to introduce yourself, comment and submit your own content. These are the 3 ways to standout in LinkedIn groups.
6. Don’t – Join too many groups.
There is such a thing as overdoing it. Joining too many groups pretty much guarantees that you won’t be engaged in any of them. Remember the rule of 3. Join at least 1 industry specific group, at least 1 regional based group, and at least 1 hobby related group. This way you can connect with other industry professionals that are nearby and share similar interests, which also makes for a great icebreaker.
7. Do – Share content.
We’re not suggesting you start an Engineering blog. We do suggest you stay active. If you find some really cool articles about your industry don’t be shy, share them. If you found it interesting, chances are someone in your network will too. We suggest sharing at least weekly. This is a sure way to become an influencer. Don’t know where to start? You can always share some of our latest blogs. We don’t mind.
8. Don’t – Accept any and all connection requests.
We like quality over quantity. Your connections should be in line with your professional goals. If you have thousands of irrelevant connections, that means you will more than likely see tons of irrelevant content in your news feed. You have a limited amount of time. It’s best to make it count. You can do this by combing through your connection requests and only accepting ones that are mission and vision aligned with your professional goals. Check the company, title and work experience of the person before simply hitting the accept button.
9. Do – Connect to Company’s page
Most companies have a LinkedIn company page. It’s a great way to connect with colleagues and learn about what’s going on in your company. You can share your company’s updates on your page, add comments and help spread the word about the latest and greatest happenings.
10. Don’t – Leave negative feedback.
This is a huge mistake. Employers and colleagues are always looking. Did you use to work at company X and your boss was any but pleasant? The last place you want to vent about it is on LinkedIn. It will reflect negatively on you and can also make your current look bad. When it comes to leaving negative feedback, even if you’re in a group and someone requests it, play it safe and don’t do it.
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