How has the identity of PowerWright changed over the past ten years?
Jaimie Wright: The redesign is the first major overhaul of PowerWright’s visual identity in ten years. This includes a reimagined logo, new website and packaging; all of which are a part of the larger brand evolution underway at PowerWright Technologies. The lion; emphasizes pride, strength and leadership which are at the core of our corporate culture. Our identity has been reengineered, while PowerWright still holds true to being client focused and quality driven.
PowerWright Technologies has expanded rapidly over the past decade. Under your leadership, PowerWright has become a leader in the Engineering and Construction Management space. Only yesterday the company announced a new partnership with Palm Beach State College, and expanded its services to a new area of engineering. What qualities do you look for in your leaders to take you in this new direction?
Jaimie Wright: I feel very proud to be able to work with some of the best Engineers in the industry. We like to think of our team at PowerWright as a family. Our leaders need to be collaborative, creative and adaptable, because that’s how this company continues to grow while holding true to our core.
Your new brand identity incorporates a cleaner, modern design. What was the design inspiration?
Jaimie Wright: The ten-year-old logo no longer reflected the direction of PowerWright. We have refreshed our logo to mirror who we are today and symbolize our dynamic future. We are proud of our history, which is why our new brand identity retains core elements including the color palette and slogan. Our business has grown and evolved, and we felt it was time for a change.